Why Facebook Over Twitter For Business?

#1: Facebook is communal.

Unlike Twitter, Facebook makes it very easy for group discussions. Twitter is primarily a one-to-one or one-to-everyone tool. With Twitter you can’t easily interact with two or three people at once, for instance. And you certainly can’t easily see what others have had to say about a post.

But Facebook has grown to over 500 million active users for a reason. They make it really easy for people to connect at a human level. And Facebook knows what its fans are interested in.

For example, if you frequent a fan page, Facebook knows you care about that page and shows you popular posts and discussions from that fan page in your live feed, above others. If done right, this is marketing gold!

When your Facebook page shows up in the live feed of your fans, it encourages rapid discussions and a chain reaction. When your fans engage in those discussions, it shows up on their walls. Their friends discover your page and your following grows.

In this regard, Facebook is like blog comments on steroids. When people interact with your brand, you are building community. This moves people from passive observers to advocates. And that’s a powerful marketing weapon.

#2: Facebook pulls people to its site OFTEN.

Part of the brilliance of Facebook is how it taps into some of our innate human desires. Every time someone posts something on your wall, tags you in a picture or tags your wall, you are notified in some way. For most people, this is an email with topic like “Joe Smith commented about a picture of you.” Or it’s a little red number at the top left of the screen when you are in Facebook.

These little mechanisms are intentional ways to get you into Facebook and interacting. It’s almost impossible to ignore these cues. If you’re like me, you’ve been conditioned to check Facebook almost as often as you check email.

Twitter doesn’t have the same systems to pull people back.

This is a huge advantage of Facebook and a primary reason you need to be there. The more people connect with others on Facebook, the more this grows. The upside is huge. This is why Alexa ranks Facebook as the second most frequented destination in the world, just behind Google.

Your customers, prospects and fans are already there A LOT. And when they arrive, they’ll likely see your page updates if you’ve figured out a way to get them to engage with your Facebook page updates.

#3: Facebook reveals powerful social proof.

This one is a brilliant move. If you click the Like button on an article (inside or outside of Facebook), something amazing happens. The next time one of your friends goes to that page, your name is displayed as someone who likes the page.